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The Benefits of Implementing Salesforce CPQ

Max Rudman


October 11, 2022

In this blog, we explain that implementing Salesforce CPQ is more efficient than a manual CPQ system because it costs less time, minimizes manual work, and eliminates errors.

It streamlines the sales process, improves the customer experience, gives your sales team more time, and, as a result, increases revenue. In addition, it offers a more scalable solution that can grow along with your business.

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Advantages to Implementing Salesforce CPQ

Implementing Salesforce CPQ, an automated system for generating quotes in Salesforce, offers many benefits when compared to using spreadsheets or a homegrown system.

Enhanced Efficiency

The manual use of spreadsheets or a system that’s cobbled together from multiple different processes for CPQ is highly inefficient. Why? Because it’s labor intensive, time consuming, and prone to error.

In contrast, Salesforce CPQ automates the configure, price, quote process in one powerful app.

It automatically narrows down product selections for customers to those that are most relevant based on factors such as need and company size. It helps sales reps with any additional configurations. Plus, it can even suggest fitting add-ons like extended service contracts, extra training sessions, or complementary products.

Because you’ve entered your standard pricing into Salesforce CPQ, the app provides guidance for sales reps to add package or line-item discounts. It can even be configured so you can enter a client’s budget and the software automatically generates matching product discounts. As a result, you can create quotes that capture better value.

Salesforce CPQ also generates a customer-ready quote that can include your branding, cover letters, specific T&Cs, and marketing materials.

More Streamlined Sales Process

According to Salesforce, using CPQ software results in:

  • 10 times faster quote generation thanks to automation
  • 95 percent reduction in approval time due to automatically enforced business rules for pricing and configuration
  • 2 times faster moving from quote to cash because sales reps can move faster
  • 30 percent quicker ramp up for new reps thanks to the use of a single automated process

Clearly, the sales process is significantly streamlined compared to using a manual method.

Improved Customer Experience

The customer experience is significantly improved. Why? It’s significantly faster to generate an accurate quote with any additional offers or product suggestions that apply.

So there’s less time between the customer’s exploration of the product and their receiving of an indication of the cost. This shortened time period keeps the momentum going.

At the same time, the customer receives a correct, automatically-generated, branded quotes that contain all the terms and conditions. It’s not a document with text that’s cut and pasted from a bunch of other sources. Instead, it’s a standardized contractual document that has been reviewed and approved before it goes to the customer.

More Time for Your Sales Team

With the automation offered by Salesforce CPQ, your sales reps spend less time on creating accurate, professional quotes and proposals. This means they have much more time to prospect, generate leads, and close more deals.

Scalability and Flexibility

To ensure smooth business growth, you need a CPQ solution that scales along with your CRM—like Salesforce CPQ. Because Salesforce CPQ is a Salesforce-native app, you don’t have to worry about upgrading the integration with your CRM.

Moreover, Salesforce CPQ is highly flexible and lets you easily customize it to add new features and products when needed.

Increased Revenue

We discussed how Salesforce CPQ gives your sales reps more time to prospect and generate leads, as well as a significantly shorter sales cycle. As a result, your business can see a significant increase in revenue. 

Plus, because Salesforce CPQ is cloud based, it’s accessible from anywhere. This provides sales reps with more freedom to generate quotes and close deals on the move.

In addition, by spending less time on the CPQ process thanks to automation, you can reduce your operational costs.

Enhance Your ROI With a Salesforce CPQ DevOps Tool

You can increase your revenue even more by automating the change management process in Salesforce CPQ with Prodly DevOps. Prodly’s state-of-the-art automation minimizes the manual work associated with data and configuration data migration and integrates seamlessly with DevOps Center. 

Using our Salesforce CPQ DevOps tool, you can deploy work 80 percent faster, reduce operational costs, and increase productivity.

Moreover, Prodly offers 1-click scratch org creation and sandbox seeding, built-in work management, and sandbox management. It provides automatic audit trail creation, as well as version control integration with GitHub, GitLab, Azure, and soon Jira. All this together make it the most effective end-to-end DevOps platform for Salesforce—all managed through a single pane of glass.


Prodly Compliance Center

The gold standard for documenting SOX in Salesforce CPQ!