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Prodly Expands Leadership Team to Continue Acceleration into Salesforce Ecosystem

Tori Bealer

March 29, 2019

Max Rudman, SteelBrick Founder, CEO, and CTO appointed CEO

Prodly is thrilled to announce that Max Rudman, former Vice President of Salesforce CPQ and SteelBrick Founder, CEO, and CTO, has been appointed Chairman and CEO of Prodly. Max joins the leadership team of David Belove, President and Chief Revenue Officer and Daniel Rudman, Founder and Chief Technology Officer.

Rudman is a seasoned entrepreneur with a track record of success in enterprise software. After founding SteelBrick, a quote to cash company acquired by Salesforce in 2015, Rudman served as Vice President of Salesforce CPQ for three years where he was instrumental in growing the customer base 10X and revenue 20X.  Leveraging the combined expertise of the executive team, Prodly will look to advance the company’s market leadership and growth within the Salesforce ecosystem.

“Prodly is well positioned to take advantage of the transition underway from code-based to reference-data based enterprise applications,” said Max Rudman, Prodly CEO.  “Reference-data based apps are easier to configure and maintain but there’s a lack of infrastructure to support agile reference data development that application teams are accustomed to with code-based development. Prodly aims to fill this gap.”

Max and other Prodly executives will be at the Salesforce World Tour Boston on April 3rd. Meet with Prodly to learn more about its reference data management (RDM) solution for Salesforce CPQ, Field Service Lightning (FSL), Advanced Approvals (AA), and Billing applications.  Prodly’s first product, Moover, was created to simplify and automate the arduous process of deploying reference data from one Salesforce org to another.