Tag Archives: max rudman

Salesforce quote-to-cash process

Prodly CEO Max Rudman Featured on CPQ Podcast

Prodly CEO Max Rudman was recently interviewed by Frank Sohn, the host of CPQ Podcast.

CPQ Podcast, created by Novus Consulting, is dedicated to all things configure, price, quote. It shares insights on CPQ tools and processes by talking with industry leaders.

Prodly CEO Max Rudman as an Entrepreneur

In his conversation with Sohn, Max talks about how he caught the “entrepreneurial bug” and started working in CPQ. He discusses the beginnings of SteelBrick, which was later acquired by Salesforce and became Salesforce CPQ.

Expert Advice on Salesforce CPQ

Max talks about the difference between CPQ and quote to cash; plus, he offers advice on implementing Salesforce CPQ for businesses considering adding it to their app lineup.

Salesforce quote-to-cash process

Max also touches on the most common reasons he sees CPQ fail in businesses. Lastly, he explains why he joined the Prodly team , as well as Prodly’s goals for the future of empowering admins with effective and agile reference data management.

Check out the podcast here:


Max Rudman, CEO of Prodly

Max Rudman, Founder of SteelBrick, Appointed CEO of Prodly

Max Rudman, former Vice President of Salesforce CPQ and Founder of SteelBrick, has been appointed Chairman and CEO of Prodly. He joins the leadership team of David Belove, President and Chief Revenue Officer, and Daniel Rudman, Founder and Chief Technology Officer.


Max Rudman Has an Impressive Track Record in Enterprise Software

Rudman is a seasoned entrepreneur with a track record of success in enterprise software. He founded SteelBrick, a quote-to-cash company that became Salesforce CPQ after its acquisition by Salesforce in 2015.

Max Rudman, CEO of Prodly

He consequently served as Vice President of Salesforce CPQ for three years. Here he was instrumental in growing the customer base by 1000 percent and revenue by 2000 percent.  

Prodly’s Expanded Leadership Team Continues Acceleration Into Salesforce Ecosystem

Leveraging the combined expertise of the executive team, Prodly will advance the company’s market leadership. It will also accelerate its growth within the Salesforce ecosystem.

“The time is right for Prodly to take advantage of the transition underway from code-based to reference-data based enterprise applications,” said Max.  “It’s easier to configure and maintain reference-data based apps. However, unlike with with code-based development, there’s a lack of infrastructure to support agile reference data development. Prodly aims to fill this gap.”

Max and other Prodly executives will be at the Salesforce World Tour Boston on April 3rd. Meet with Prodly to learn more about its reference data management (RDM) solution for Salesforce CPQ, Field Service Lightning (FSL), Advanced Approvals (AA), and Billing applications.  Prodly simplifies and automates the arduous process of deploying reference data from one Salesforce org to another.