Max Rudman, former Vice President of Salesforce CPQ and Founder of SteelBrick, has been appointed Chairman and CEO of Prodly. He joins the leadership team of David Belove, President and Chief Revenue Officer, and Daniel Rudman, Founder and Chief Technology Officer.

Max Rudman Has an Impressive Track Record in Enterprise Software

Rudman is a seasoned entrepreneur with a track record of success in enterprise software. He founded SteelBrick, a quote-to-cash company that became Salesforce CPQ after its acquisition by Salesforce in 2015.

He consequently served as Vice President of Salesforce CPQ for three years. Here he was instrumental in growing the customer base by 1000 percent and revenue by 2000 percent.  

Prodly’s Expanded Leadership Team Continues Acceleration Into Salesforce Ecosystem

Leveraging the combined expertise of the executive team, Prodly will advance the company’s market leadership. It will also accelerate its growth within the Salesforce ecosystem.

“The time is right for Prodly to take advantage of the transition underway from code-based to reference-data based enterprise applications,” said Max.  “It’s easier to configure and maintain reference-data based apps. However, unlike with with code-based development, there’s a lack of infrastructure to support agile reference data development. Prodly aims to fill this gap.”

Max and other Prodly executives will be at the Salesforce World Tour Boston on April 3rd. Meet with Prodly to learn more about its reference data management (RDM) solution for Salesforce CPQ, Field Service Lightning (FSL), Advanced Approvals (AA), and Billing applications.  Prodly simplifies and automates the arduous process of deploying reference data from one Salesforce org to another.